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How do you build executive thought leadership in 2026? It starts by moving beyond LinkedIn posts and content calendars. The real objective is to build authority across the people, platforms and machines that influence how an executive and their organisation are understood.

For years, marketing has been divided into B2B and B2C. I’m increasingly convinced that distinction matters less than it once did. Today, people discover and judge businesses through Google, LinkedIn, AI, reviews, media, social channels and recommendations, often before they ever speak to you. The funnel is messier. Search is changing. Media is fragmenting. That is the thinking behind B2M: Business to Many. A different way of thinking about reputation, discovery and influe